Vous êtes ici: Home > Projects > Sustainable Tourism > Morocco

Sustainable accompaniment scheme for tourism actors

The Moroccan Tourism Sector

Tourism constitutes one of the major activities of the Moroccan economy. Indeed, in 2009, the number of international tourists' arrivals amounted to 8,3 millions: a 5,55 % increase with regard to the previous year. To continue making the tourism one of the engines of the economic, social and cultural development of Morocco, the " Vision 2020 ", presented on November 30th, 2010 in front of His Majesty the King Mohammed VI, was conceived to emphasize each of the regions of Morocco. This Vision comes to perpetuate the realizations of the Vision 2010 and to give a new boost to the sector of the tourism. It settles as objective to double the size of the tourist sector, so hoisting the Kingdom among the first 20 world tourist destinations.

Context

The development strategy organized by Morocco allowed positioning the sector of tourism as the economic locomotive of the country. However, the sector (administration and professionals) remain aware that in order to push this situation forward an orientation toward sustainability in the whole of the services offered to the customers throughout the chain of tourist value is needed. This issue of sustainability considered as a lever of differentiation and of positioning for the Moroccan touristic destination sees itself strengthened as the sector gets ready to launch the implementation of the “Vision 2020” a new strategy of development for the decade to come. In this context, the Department of Tourism (DT) launched a consultation for a study and assistance to the implementation of an accompaniment scheme for the actors of the tourism in the application of sustainable development (SD) principles). Sustainable Business Associates (sba) was appointed to take care of the execution of this study. This last one articulates around two phases preceded by a preliminary phase of centring allowing to finalize the approach of the study, its methodology and its schedule. The phase I of the project concerns the definition of needs in accompaniment of the actors (and their partners) and the conception of a didactic scheme adapted to an approach of sustainable tourism (SD). The phase II concerns the implementation of the scheme of accompaniment.

Objectives

 

Target of the project

The targets of the project have quite a link, direct or indirect, in the implementation of the various axes of the Vision 2020 either in intern (DT and its external services) or in extern (other departments and professionals of the sector whose missions contribute to the development of SD). These targets also include institutional and socioeconomic actors, according to actors' panel identified, involved in the local and sustainable development.

 

Phase 1 | Definition of needs in accompaniment of the actors (and their partners) and conception of an adapted didactic scheme

The first phase of the study allows to identify the target actors of the tourism sector (beneficiaries of the project), to clarify their needs in skills to be developed in the field of the SD and to conceive a scheme of accompaniment adapted to their requirements.

To do this, participative approaches of data collection (framework meetings, prospecting, one-sided meetings (one-to-one) and multilateral (group focus), pattern and adapted survey, etc.) are adopted to involve completely the target actors and stay in connection with the realities and the needs of the sector of the Moroccan tourism.

The consolidation of the results from this phase is realized through a brief cartography of the needs of the target actors which articulates around various matrices (matrix of needs, matrix of the interactions between actors and matrix of the roles of the actors towards the life cycle of produced tourist).

All the information and the collected data will serve, afterward, as a base and a guideline for the conception of a scheme of accompaniment adapted to the needs and the specificities of the groups and the subgroups of target actors.

 

 

 

Phase 2 | Implementation of the support system

The second phase of the study consists of the implementation of the scheme developed and validated during the phase I. The defined activities, their technical and practical tools as well as the attributed resources will allow crossing from the concept to the action on the ground. It is to note that the activities developed and realized within the framework of the scheme of accompaniment will be the object of a regular monitoring to estimate the realizations and direct them possibly for a better centring of the expected objectives.

In conclusion, the development of an accompaniment scheme as well as its monitoring tools allowed achieving the strategic reflection of the Ministry of Tourism and answering the needs of the sector actors. The combination of the scheme components, namely: ‘Awareness-raising and Training’, ‘Communication and Promotion' and 'Sharing and Exchanges' allow to establish the milestones of an integrated and progressive approach based on sustainability in accordance with the guidelines of the Vision 2020 and its development programme. All the components of the accompaniment scheme will strengthen the skills and the target actors’ pool in order to embed sustainable development in Moroccan tourism sector. 

 

Agrandir P1000278.GIFAgrandir P1010912.JPGAgrandir P1010918.JPGAgrandir P1010923.JPG

In conclusion, the development of an accompaniment scheme as well as its monitoring tools allowed achieving the strategic reflection of the Ministry of Tourism and answering the needs of the sector actors. The combination of the scheme components, namely: ‘Awareness-raising and Training’, ‘Communication and Promotion' and 'Sharing and Exchanges' allow to establish the milestones of an integrated and progressive approach based on sustainability in accordance with the guidelines of the Vision 2020 and its development programme. All the components of the accompaniment scheme will strengthen the skills and the target actors’ pool in order to embed sustainable development in Moroccan tourism sector. 

sba©2008
Logo EPFL - Ecole Polytechnique Fédérale de Lausanne Logo SBA - Sustainable Business Associates Deco Diploma of advanced studies en stratégie environnementale et enjeux économiques
E-Learning